Overview
Sider is a Japanese company that makes developer tools. Although they are known in the development community in Tokyo they don't have much reach outside of Japan and required marketing material for an English speaking audience.
Deliverables
- Flyer, whitepaper, modular logo system, social media banners, tutorial videos
Rolls
ideation, design, layout, production, content creation, copywriting, video editing
Design Solution
Reaching a crowd that's tech savvy and quick to call out marketing gimmicks requires solutions that cuts to the chase. I created online assets and print material that educated potential customers. While keeping everything within the exisitng style of the brand.
- Create a unified look for Sider products.
- Create awareness through education of products.
- Design and messaging that appeals to a tech savy audience.
Whitepaper
Overview
Sider wanted to create a white paper to educate potential corporate clients about the various methods of code review.
Deliverables
- Document in PDF format
Rolls
design, layout, production
Design Solution
The document was targeted towards high level executives that might not be familiar with why their development department need to spend money on code review tools. I decided to simplify this complex topic by creating diagrams of the different code review styles.
- A clean design that is easily viewable online and printed out.
- Create diagrams which help explain each method of code review.
Modular Logo System
Overview
Sider received feedback from conference attendees showing interest in their custom review tools and wanted to promote their products further.
Deliverables
- modular logo system, GitHub social banners
Rolls
design, layout
Design Solution
We decided to Cceate a modular system to make the products more easily recognizable. When featuring the products using logos the products have more of an identity. The colors for each logo related to the language the product focused on. The style of creating the logos with tiles was to represent the tool as one used to parse data.
- Create a unified style for Sider products
- The colors of each product matches the programming language's brand colors.
A4 Flyer
Overview
Sider wanted to create a flyer to give during conferences and meetup events.
Deliverables
- A4 Flyer
Rolls
production
Design Solution
The rough draft of the flyer was already set before I got on board. I was charged with the production of the flyer. I used images and styles from the website and made it fit in a A4 layout.
- Fit information from website into A4 size flyer.
- Breakdown the information into clear sections.
- Create additional assets icons and code samples as needed.
Explainer Video
Overview
Sider's products are unique, but its benefits are not so apparent and needed ways to show its audience these benefits.
Deliverables
- Explainer video
Rolls
video editing, voice over
Design Solution
Create explainer videos to point out the benefits of Sider and how to use it.
- Explain the the unique benefits of Sider.
- Include examples of a team using Sider for code review.
- Breakdown and explain custom rules.